“The interface design is above and beyond anything we’ve ever seen from an OEM, let alone a supplier. It’s smooth, attractive and we want it in everything. Right. Now.”
CES 2012: Demo the Futue
With our generative research phase still coming to a close, I was asked to help plan a demo of our yet to be realized infotainment solution. After talking with management and engineering, it became clear that we needed a highly controlled "smoke & mirrors" type of demo. I went back to our emergent personas and crafted a day in the life scenario around which we could demonstrate technical capabilities of the new system.
Sketch to Screenplay
After developing a plan for the demo, I created a screenplay to help the people who would be presenting the demo in Vegas. Since the demo hardware was simultaneously being fabricated by Industrial Design and engineering, the presenters wouldn't get hands-on time to prepare for the show. This screenplay helped to shorten that gap and served as a sort of last-minute SQ sanity check before it was packed up and shipped to CES; fingers crossed.
Crunch Time
At the last minute, we noticed a small yet fundamental piece of the demo was missing; the super cool gauge cluster sequence when you first turn on the car. I had some rough ideas of how the sequence could play out. I ended up following through from sketch to the finished animation that was used in the demo.
