The Merc Co-op
The local grocery co-op had just adopted a new marketing strategy guide. This guide was filled with details about shoppers' habits, motivations, desires, etc. While the guide was helpful for determining promotions, The Merc needed help envisioning how all of this information would be best translated to web.
Web Content Strategy Kit
We met with the stakeholders to make sure we understood the ins and outs of the in-store marketing strategy. From there, we created a content strategy kit to help the client understand the types of content that should be produced to keep their web presence aligned with their in-store marketing strategy.
Wireframing the New Website
While the Content Strategy Kit was coming together, we were using those guidelines to organize content for a new website. The evolving wireframes helped us point out missing content that our client would need to produce, provided examples of how different content types would be displayed, and informed our developers of layout and page behavior expectations.
Animating micro-interactions
While Meredith and I weren't in a development role, we did provide a great deal of visual and behavioral guidance. Near the end of the project, we were honing in on micro-interactions, like the behavior of page elements when scrolling.
